Best when
Angel Investors
£0-£500K MRR, early traction, product-market signal but not yet at scale
Angels invest in people as much as metrics. They move fast, need less social proof, and are the right first institutional relationship. If your MRR is below £15K but growing and your retention is clean, angels are usually your path.
When RaiseIQ flags this
Traction visible but not yet at VC threshold. Story is compelling; metrics need 2-3 more months to institutionalise.